Chinese brands supported in overseas expansion
Founder portfolio · 2026
Building at the intersection of digital growth, AI, and consumer innovation.
Marketing student and early-stage entrepreneur exploring how technology and customer insight can transform both emerging and traditional businesses.
Portrait / 01Suzhou · Shanghai
Xiaoyue SunCo-founder, Hilumio
0 → 1At a glance
Key metrics
Entrepreneurial initiatives currently developing
Experience across customer acquisition, product launch, and venture building
Across marketing services, product launches, and family-business transformation, I am most interested in turning unclear market problems into testable business ideas.
Entrepreneurial journey
Building capability
through doing.
From acquiring customers to launching products, delivering services, structuring judgement, and testing new business models.
Learning Digital Growth
Built early experience in digital customer acquisition through content operations, WeChat and Xiaohongshu growth, private-community engagement, events, and CRM analysis.
From Marketing to Product Launch
Participated across the pre-launch marketing cycle of a technology product, including overseas positioning, competitor research, Kickstarter preparation, social media, paid media, early-user community building, and offline activation at WAIC.
Co-founding Hilumio
Co-founded a cross-border influencer marketing business supporting 10+ Chinese consumer technology and outdoor brands entering European and North American markets.
From Service to Product
Through repeated campaign delivery, identified that existing creator-discovery platforms can filter creators, but often fail to understand true brand–creator fit.
Rethinking a Traditional Family Business
Applying digital growth, consumer research, and 0-to-1 experimentation to explore how a traditionally offline, distributor-led baijiu business could engage younger consumers.
Featured venture
EST. 2025 · SERVICE BUSINESS
Hilumio
10+brands served
Cross-border influencer marketing for Chinese brands going global.
Hilumio supports Chinese consumer technology and outdoor brands entering European and North American markets through creator discovery, campaign localization, influencer partnerships, content strategy, and digital media.
Industries
Markets
Visit Hilumio
The problem we discovered
Finding creators is easy.
Finding the right creators is still hard.
Search tools are effective at narrowing a database. Campaign decisions still depend on context that conventional filters rarely capture.
INPUTS / FILTERS
Traditional discovery tools
- Geography
- Followers
- Engagement rate
- Category
- Audience demographics
- Keywords
CONTEXT / JUDGEMENT
What marketers actually need to know
- Does the creator's content style fit the brand?
- Does the audience trust this creator for this product category?
- Will the product feel natural in their content?
- How does sponsored content perform relative to organic content?
- Has the creator recently worked with competitors?
- Is the creator better for awareness, education, or conversion?
The problem is no longer creator discovery.
The problem is contextual creator–brand fit.
From service to product
Hilumio Intelligence
Exploring AI-assisted creator discovery and matching.
The concept translates the contextual judgement learned through service delivery into a structured, repeatable creator-matching workflow.
01Brand Brief
02AI Understanding
03Creator Intelligence
04Fit Scoring
05Recommended Shortlist
Brand Fit
Alignment with brand positioning and product.
Audience Fit
Match between creator audience and campaign target.
Content Fit
Compatibility of topics, format, tone, and style.
Market Fit
Relevance to target geography and market context.
Commercial Fit
Suitability for branded partnerships and sponsored content.
Second entrepreneurial project
Next-Generation Baijiu Initiative
Applying digital growth thinking to a traditional offline family business.
Research & ValidationThe family liquor business has historically relied on distributors, group purchasing, banquets, terminal retail, and regional dealers.
CORE CHALLENGEThe business has strong distributor relationships, but limited direct understanding of younger end consumers.
CORE QUESTIONHow can a traditionally offline, distributor-led baijiu business build a direct consumer insight loop and test new growth models without disrupting its existing channel network?
Current model
OFFLINE-FIRSTManufacturer
↓Family Business
↓Distributor / Dealer
↓Retail / Banquet / Group Purchase
↓Consumer
NOW TESTING
Current experiment
Small, evidence-seeking steps designed to reduce assumptions before any product launch.
- 01Consumer interviews
- 02Survey research
- 03Competitor analysis
- 04Drinking-occasion mapping
- 05Product concept testing
- 06Packaging and proposition testing
- 07Digital landing page
- 08Online-first experiment
How I build
A practical operating philosophy.
Start with the customer
Understand the problem before designing the solution.
Test before scaling
Use interviews, market research, MVPs, and real feedback.
Turn repeated service problems into products
Look for operational patterns that can be structured and scaled.
Use technology where it creates real leverage
Use AI when it improves decision quality, consistency, or scalability.
Selected experience
Work that shaped the thesis.
Zhipu Xinsi
Digital Growth & Customer Acquisition
Naohuilu Technology
Product Launch & Go-to-Market
Hilumio
Co-founder
Next-Generation Baijiu
Project Lead